Youtube Gaming
Strategy | Channel Management
Will, Social Media Lead, @YouTubeGaming (2015-2018)
Waaaaaay back in the day, YouTube attempted to take on Twitch with their very own streaming product: YouTube Gaming. While many would now crown Twitch the ultimate victor, there were a few years when @YouTubeGaming won the [social media] battle.
Will led the charge to launch & grow @YouTubeGaming from 0 to 1.3 M followers while sporting a pure organic approach. In that time @YouTubeGaming was the…
Fastest growing gaming handle across major platforms
Best-in-Class % of real followers
Most engaged account among YouTube social handles
5x engagement rate than main competitor @ Twitch
